Verizon Custom Experience programs FAQs

Your participation in our Custom Experience programs helps us personalize our communications with you, give you more relevant product and service recommendations, and develop plans, services, and offers that are more appealing to you. For example, if we think you like music, we could present you with a Verizon offer that includes music content or provide you with a choice related to a concert in our myAccess reward program. You get the most personalized content and marketing when you opt-in to Custom Experience Plus because it allows us to use a broader range of information to better understand your interests. We don't sell information we use in these programs to others for them to use for their own advertising.

You get the most personalized content and marketing when you opt-in to Custom Experience Plus because it allows us to use a broader range of information to better understand your interests. We don’t sell information we use in these programs to others for them to use for their own advertising.

Custom Experience uses information about the websites you visit and the apps you use on your mobile device including usage patterns within this information to help us determine interests, preferences and insights. For example, the information may help us determine that you have an interest in sports or the outdoors or that you may be interested in certain products and services. We use only the first part of the web addresses (URLs) you visit (the part that includes the top level domain and subdomain of the URL); we don't use information past the first "/" or "?" in the URL.

Custom Experience Plus uses the same information as Custom Experience and also uses:

• Device location information we obtain from the Verizon network and from Verizon apps you have permitted to collect location for these purposes.
• Customer Proprietary Network Information (CPNI), including information about the phone numbers you call or that call you and the times you receive these calls. It also includes information about the quantity, type, destination, location, and amount of use of your Verizon telecommunications and interconnected voice over internet protocol (VoIP) services and related billing information.

We may combine the interests preferences and insights we develop in the Customer Experience programs with other information that we already use. You can find details about the information we collect and how we use it in our Privacy Policy.

We make efforts to eliminate the use of websites that may be sensitive in nature; for example, we employ filters that are designed to exclude websites related to adult content, health conditions, sexual orientation and others. We also make efforts to eliminate the use of location information about sensitive points of interest in these same areas.

We don't share information that identifies you outside of Verizon as part of these programs other than with service providers who work for us. These service providers are required to use the information only for the purposes Verizon defines and not for their own or others' marketing or advertising purposes. They are also required to protect the information. We don't sell information we use in these programs to others for them to use for their own advertising.

We keep information about the websites you visit for no more than 6 months. We keep location and CPNI information we use for these programs for approximately one year. We regularly refresh the interest categories we develop as part of the Custom Experience programs (e.g., "coffee lover" or "sports enthusiast") and keep them as long as you're participating in the programs or until you reset your line.

The programs don't use what you or others say during calls or the content of your emails or texts with other people.

Custom Experience Plus does use call detail records including the phone numbers you call and those that call you, and the times and durations of the calls.