Challenge
A high amount of traffic in your stores can be valuable unless it becomes congested and shoppers have to wait in line at the cash registers. To boost customer satisfaction and loyalty, retailers can improve how shoppers navigate not only the aisles but the checkout process. Retailers can deliver a streamlined shopping experience by focusing on:
- Reducing cash register wait times
- Expanding and optimizing floor and shelf space
- Supporting in-store purchases with home delivery
- Gaining insight into customer preferences and behavior
Solution
Using a Verizon 5G Ultra Wideband and multi-access edge computing (MEC) solution, retailers can simplify and speed up self-services, and deliver the benefits of autonomous checkout to their customers. When combined with Internet of Things (IoT) devices, merchant point-of-sale (POS) systems, video monitoring and machine learning, the 5G and MEC solution can:
- Identify opted-in shoppers as they enter and open a virtual shopping cart on their device
- Track products in a physical cart and synchronize it with a virtual cart
- Provide secure and seamless checkout with a simple purchase confirmation before exit
Benefits
Retail operations like shopping experience personalization and autonomous checkout rely on near real-time customer, product and transactional data. With a 5G and MEC solution, retailers can see a 360-degree view of their customers. The solution can also help retailers:
- Repurpose cash register and checkout line real estate
- Reassign cashiers to help customers earlier in the shopping experience
- Track inventory and customer preferences online and in-store
- Analyze the relationship between the virtual and physical shopping carts
- Deliver a streamlined shopping experience with a purchase-as-you-shop option
For discussion only. Verizon makes no representation that it can or will provide the proposed product/service/functionality depicted here at any specific time in the future or at all.