Kim Goldsmith-N'Diaye Joins Bell Atlantic As Executive Director of Brand Management And Corporate Advertising

Kim Goldsmith-N'Diaye Joins Bell Atlantic As Executive Director of Brand Management And Corporate Advertising

December 18, 1997

NEW YORK -- Kim Goldsmith-N'Diaye has joined Bell Atlantic's
Marketing Communications department as executive director of Brand
Management and Corporate Advertising.

Goldsmith-N'Diaye will be responsible for the strategy,
communications, reputation and protection associated with the Bell
Atlantic brand name and image. She will oversee the company's brand
strategy and implementation, corporate advertising and identity,
Internet website (www.bell-atl.com), and participation in trade shows and
sponsorships.

Prior to joining Bell Atlantic, Goldsmith-N'Diaye was director of
corporate marketing for Prudential Healthcare. Previously, she worked
for FCB/True North Communications and Young & Rubicam on a broad range
of advertising assignments for packaged goods and services.

"Kim's expertise will be invaluable as we continue to build the Bell
Atlantic brand across the Northeast and mid-Atlantic regions," said
Janet Keeler, Bell Atlantic vice president for Marketing
Communications and Brand Management. "Kim brings to Bell Atlantic a
well-grounded knowledge of all facets of marketing, brand management,
advertising and research. She and her team will be the primary
decision-makers on how Bell Atlantic's brand strategy of personalized
service, tailored solutions and customer education and guidance is
developed and communicated throughout our Maine-to-Virginia service
territory."

Goldsmith-N'Diaye holds a bachelor's degree in Latin American Studies
from Wesleyan University and a master's degree in business from the
University of Hartford. She is a resident of Short Hills, N.J.

The new Bell Atlantic - formed through the merger of Bell Atlantic and
NYNEX - is at the forefront of the new communications, information and
entertainment industry. With 40 million telephone access lines and
5.8 million wireless customers worldwide, Bell Atlantic companies are
premier providers of advanced wireline voice and data services, market
leaders in wireless services and the world's largest publishers of
directory information. Bell Atlantic companies are also among the
world's largest investors in high-growth global communications
markets, with operations and investments in 21 countries.