Why Media & Entertainment Must Embrace Emerging Global Digital Workflows

Scott Spector, Global Leader, Entertainment & Media, Technology, Professional Services Verticals, Verizon Enterprise Solutions

Global media and entertainment (M&E) companies know that to be successful in today's "always-on" world they must deliver compelling content combined with a unique user experience; across any platform, at scale; and accessible anytime.

To reach these goals, M&E companies are embracing state-of-the-art technology ecosystem environments, new digital distribution channels and emerging business models. They are also implementing advanced analytics to accurately measure success across over-the-top (OTT) and enterprise digital ecosystems. Many M&E companies are incorporating agile business and technology development process models to take full advantage of emerging technologies, such as:

• Secure networks
• Cloud computing
• Digital asset management (DAM)
• Cloud transcoding
• IP rights management
• Digital rights management (DRM)
• Content delivery networks (CDNs)
• Advertising platforms
• Wireless networks
• Big data analytics
• Video game platforms
• Mobile device platforms

Technology drives and defines today’s M&E industry, emerging business models and the way content is produced, transported, managed and distributed. Companies that don’t invest in the areas above will lose ground. The question is where and how to start. IT budgets aren’t unlimited and companies must be sure they are maximizing their IT investments to generate revenue.

Emerging Global Digital Workflows: Where to Start?

First, do some fundamental research. Talk to technology infrastructure companies and ask if they can provide complete end-to-end solutions supporting all M&E digital content ecosystems, applications, media cloud and management of global workflow environments. Very few technology companies have the proper mix of products, services and expertise encompassing network, cloud, security, etc. to create an ideal technology ecosystem for managing digital content production, transport, management and distribution around the world.

Whether moving compressed video and data or petabytes of uncompressed digital content, companies want a technology provider that supports comprehensive M&E technology ecosystems and helps them improve efficiency and drive new revenue.

To contact Scott Spector, please email Kevin King at Kevin.King@verizon.com.