Excite, Inc. and GTE Directories combine forces to bring consumers one-click yellow pages access

REDWOOD CITY, Calif. - Excite, Inc. (NASDAQ: XCIT) today announced an agreement with GTE New Media Services Incorporated, an affiliate of GTE Directories Corporation, one of the world's largest publishers of print Yellow Pages, to integrate GTE's SuperPages interactive service into the Excite and WebCrawler services.

 

 

Consumers have instant access to the co-branded SuperPages service from the Excite and WebCrawler services. Where appropriate, national business information is integrated within the context of Excite's and WebCrawler's popular content channels. For example, consumers visiting the Excite Travel channel have one-click access to GTE's SuperPages service.

 

"GTE is a partner which sees value in our distribution," said Brett Bullington, executive vice president, Excite. "GTE, with its content expertise in Yellow Pages, allows us to provide a positive experience to any Excite or WebCrawler user searching for business information, both locally and nationally."

 

"Excite brings us the power of major distribution on the Internet, and allows us to show our continued commitment to the Internet market," said Patrick Marshall, vice president, New Media Services for GTE Directories. "Excite offers us their extensive audience reach combined with the demographics we are looking for. Giving consumers direct access to our national Yellow Pages service throughout Excite and WebCrawler gives people the ability to take the Internet into their real-world life at any moment."

 

 

GTE's SuperPages service features comprehensive and accurate business information on more than 11 million businesses in the United States. GTE's SuperPages service features a unique keyword search of business "Fact Files" and other information attached to business listings. The service also offers a feature that allows users to refine search results based on distance from the users' location. The proximity search feature also combines driving directions, delivering step-by-step instructions for users to reach selected business locations.

 

 

GTE's SuperPages service are available immediately for free to Excite Network users at Excite (http://www.excite.com) and WebCrawler (http://webcrawler.com).

 

 

GTE's SuperPages Interactive Service is offered by GTE Directories Corporation, a leader in linking buyers and sellers through effective advertising and information media. The company provides sales and other directory-related services for more than 2,400 directories, including GTE's The Everything Pages directories, in 16 countries with a total circulation of 84 million. GTE Directories and GTE News Media Services are units of GTE Information Services Incorporated, a part of GTE Corporation, based in Stamford, Conn.

 

 

Founded in 1994, Excite, Inc. is an Internet media company which offers the Web's first free online service. The Excite Network consists of Excite's two flagship brands, Excite (http://www.excite.com), WebCrawler (http://webcrawler.com). Localized versions of Excite are also available internationally for the United Kingdom, Germany, France, Sweden, Netherlands, Australia and Japan. Based in Redwood City, Calif., Excite, Inc. (NASDAQ: XCIT) has strategic relationships with America Online, Inc., Intuit Inc., Tribune Company, CUC Investments Inc., Apple Computer, Inc. and Netscape Communications Corp.

 

Other sites of interest:

 

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