Data’s Biggest Moments of 2024: What do an Iowa fair and Football’s biggest stage have in common?

• The year 2024 saw unprecedented levels of data consumption, with major events across the country driving record-breaking network usage.
• The top two biggest events were the Iowa State Fair at a massive 393.1 TB of data and the Coachella music festival using 129 TB.

• These numbers highlight consumers’ increasing reliance on mobile data and emphasize the need for robust and reliable network infrastructure to support these growing demands.
• Data usage will continue its upward trajectory, driven by technological advancements and evolving consumer behaviors.
• Verizon’s network is built to support the growing demands of today’s consumers and ensure seamless connectivity for all.

Trends like these and others are shared in Verizon’s Consumer Connections Report, which explores key moments that capture consumers’ attention; part of the company’s ongoing research into how connectivity is influencing and improving the way we live, work and play. The data provides insights about consumers, their interests, and the ways in which we can continue to connect people to the people and things they need and love most.

For more information or to download the full report, visit verizon.com/consumertrends.