Celebrating Lush Life Brands and empowering Black-owned wineries

Natasha Williams, CEO of Lush Life Brands, and self-proclaimed “Resident Lush,” is based in Cincinnati, Ohio. As a long-standing member of this city, she owns Lush Life Brands, a wine concierge company that aims to bridge the gap for minority and women-owned winemakers while bringing together diverse groups of people through wine events. Natasha’s business hosts several events throughout the year, including Cincinnati Blk Wine Fest, which showcases Black-owned wine brands and producers, and Cincy’s Rosé Wine Festival. She has seen remarkable success, selling out event tickets for Blk Wine Fest for the first two years.

Beyond her professional endeavors, Natasha’s love for Cincinnati fuels her belief that it’s the prime location for small businesses like hers. She grew up in Forest Park, Ohio, a Cincinnati suburb, and studied Communication Studies at the University of Cincinnati.

But Natasha’s impact extends beyond wine. Her commitment to mental health advocacy shines through her development of the Grapevine Foundation, an organization that aims to support mental health and well-being in the hospitality and service industry. As someone who has faced her own struggles, Natasha understands the importance of accessible resources. By founding an organization that supports and promotes mental well-being, she continues to make a positive difference in her community.

Verizon Business joins the celebration of National Black Business Month by spotlighting our remarkable customers and their impact on local communities. Recently, I sat down with Natasha and we discussed her business, the significance of National Black Business Month, and how technology plays a pivotal role in attracting a diverse customer base to all her events.

Q: Tell us about yourself and why you started Lush Life Brands.

In 2018, I founded Lush Life Brands with a mission to make wine fun and approachable for people of color and to bridge the gap for minority and women-owned winemakers. This business was inspired by my passion for wine and a desire to showcase Black-owned wineries. I set out to create a space for education, diversity, and community.

As a small business owner, I’ve faced challenges. Leaving corporate America two years ago was a leap of faith. Not every event draws large crowds, and social media and marketing can be daunting. However, our wins have been remarkable. This year, we will host five events in total, including a sold-out rosé event with 280 attendees and a winemaker event that attracted 100-130 connoisseurs. We are currently selling tickets for a Paella and Pinot wine tasting event in September 2024!

Q: What preparations are underway for your 3rd annual Blk Wine Fest and how does technology play a role in your event?

This year, we’re embracing technology. We hope to develop an app for the festival to guide attendees, use QR codes to help locate brands, and to have reliable internet (thank you, Verizon!). I use Verizon Business Internet, and during the events, we want to have a dedicated router so that vendors and attendees can stay connected. With that, technology will play a significant role, accounting for over 35% of the event experience next year.

Q: What is a trend in your industry right now, and how are you catering to them?

In 2020, the push for Black and Brown-owned wineries gained momentum, but it has slowly declined since then. I want to work behind the scenes, collaborating with major retailers to enhance the distribution of minority-owned brands. I also want to provide a place where winemakers can share their stories, as I find these stories resonate with consumers. After one of our events this year, a wine owner came up to me and said, “This is the first time I felt at home.” That sentiment is exactly what we at Lush Life Brands aim for.

Q: What would you say to future Black entrepreneurs who are unsure about starting their own business?

To future Black entrepreneurs, I say, “Just do it.” Life is too short to be scared. My faith and determination drive me, and my goal and mission are to celebrate boutique, women, Black-owned, and small producers of wine.

Q: Can you tell us about the Grapevine Foundation?

As someone who has struggled with mental health challenges, I understand the importance of accessible resources. Recognizing that mental health services and therapist sessions can be costly, we actively support the Grapevine Foundation. I created this foundation with the mission to empower individuals in the hospitality and service industry by offering mental health support and resources, fostering well-being, resilience, and a thriving community.

Q: Lastly, what keeps you passionate about being part of Cincinnati’s community?

Cincinnati’s up-and-coming scene allows us to showcase local brands. Hosting events in Cincinnati brings together people from all walks of life, creating a diverse customer base. I am passionate about fostering connections and celebrating our community.

For more information on Lush Life Brands, visit: www.blkwinefest.com